Start a conversation.

What a first conversation looks like

Thirty minutes, no deck, no pitch. I'll ask you a lot of questions — about what you're selling, who's actually buying it, what's stalling, and what you've already tried. That's genuinely the fastest way to know whether there's something here.

By the end of it you'll have a straight answer on one of three things: this is a fit and here's what I'd propose, this isn't a fit and here's who or what you actually need, or you don't need outside help at all and here's what to go do yourself.

All three of those are good outcomes. The only bad one is a long engagement that was never going to work.

Useful to bring

• What the product does and who it's for
• How many customers you have, and how the last few closed
• What your current commercial team looks like, if there is one
• The thing that's frustrating you most right now

If you don't have clean answers to those, that's not a problem — it's frequently the diagnosis.